High-Impact Startups Will Focus on Everyday Lives

Innovation is changing the world in remarkable ways, and nowhere is this more evident than in the realm of startups. Every day, entrepreneurs are launching new ventures that have the potential to transform how we live, work, and play. The rise of digitization and connectivity has enabled startups to bring their products and services to more people than ever before, empowering individuals and communities and addressing some of the most pressing challenges of our time.

One of the most significant trends in recent years is the growing number of people who are opting to be sole professionals or small business owners. The cost of starting a business, either small or big, has been dramatically reduced in the last decade, making it easier than ever for people to pursue their passions and build their own careers. In the US, for example, 99% of all employees are either sole professionals or SMBs.

This shift towards entrepreneurship is driven by a number of factors, including the desire for greater autonomy, flexibility, and control over one's career path. Many people are also seeking more meaning and purpose in their work, and starting a business is a way to create something of value and make a positive impact on the world.

Another important trend is the digitization revolution, which is creating a new set of opportunities for startups to innovate and create value. With the rise of mobile devices and digital habits in almost every aspect of our lives, people are more connected than ever before, and they are increasingly using apps and web interfaces to manage their daily lives.

This trend is creating a billion-dollar opportunity for startups that can carve out new habits as part of our daily lives. From finding a spouse to managing a household, traveling to keeping healthy, there are countless areas where startups can create new value and help people live better, more fulfilling lives.

Israel is one country that is particularly well-suited to take advantage of these trends. The country has a wealth of B2C talent, and over the past decade, it has produced some of the most successful startups in the world. Companies like Wix, Lemonade, GlassesUSA, AmWell, and Fiverr were all founded between 2010 and 2017, and they have revolutionized their respective industries.

Now, Israel is poised for the next wave of B2C and SMB startups. The entire worldwide society is changing in such a way that it is increasingly easier to be a sole professional or small business owner, and everyone is more used to managing their lives through apps and web interfaces. Israeli talent, which is known for being agile and quick to adopt new innovation waves, is perfectly positioned to execute this thesis successfully.

There are already a number of up-and-coming Israeli startups that are poised to make a big impact in the world of B2C and SMB. Companies like Mixtiles, Empathy, Antidote Health, Faye, Flare (Marble Law), and Ship4WD are all working on innovative solutions to real-world problems, and they have the potential to become the next big success stories.

The future of innovation is bright, and startups are leading the way. We believe that the next wave of successful B2C and SMB startups will be the ones that solve real problems and create new habits as part of our daily lives, and we're excited to help support and invest in those companies. At On Ventures, we are committed to fostering innovation and empowering entrepreneurs, and we're always looking for new and exciting opportunities to invest in the future of startups.